Ritical evaluation of an academic research article

The critical evaluation will describe the chosen articleas key arguments, using your own words, and engage critically with them. Discuss the critical arguments and perspectives that are being used in the article. Explain where you feel the arguments are strong, where they are not so strong, and discuss what you think the assumptions and implications of the article may be, and whether these differ from what the author(s) claim. Be careful not to simply state your opinions on the merit of the arguments in the articles without supporting your point with logical argument or with support from other published work.

the journal need to be criticize is Business Ethics: A European Review Volume 17 Number 2 April 2008
title: An ethical evaluation of product placement: a deceptive practice?
by Chris Hackley,Rungpaka AmyTiwsakuln and Lutz Preuss