Ritical evaluation organizationas Resources and Capabilities of Starbucks in Thailand. (internal environment)

Topic: Critical evaluation organizationas Resources and Capabilities of Starbucks in Thailand. (internal environment)

1. Starbucksas Resources strategy
– Tangible resources: Financial and Physical of Starbucks
– Intangible resources: Technology, Reputation
– Human resources: Training, skill, communication, and other
Note: Which activities contribute towards the firms sustainable competitive advantage and core competences

2. Starbucksas Capabilities strategy in term of Value chain
– Including figure of Porteras value chain (refer to Porter)
– Inbound Logistic: Purchasing raw material, component manufacture, and low cost of Starbucks
– Operations: process of design and product development, Flexible manufacturing, and quality control
– Outbound Logistic: Out put, fast distribution, and dealer relationships management
– Marketing and sales: Marketing research, Test marketing, advertising, promotion, pricing, low cost, and etc.
– Service: other

Note: Which activities contribute towards the firms sustainable competitive advantage and core competences

3. Conclusion

Note: Relate with core competency and sustainable competitive advantages.
– The writer can give example in each paragraph.
– No introduction
– Use basis languages and easy to read because my English is basis.
– Alphabet of references.

Sources of reference: Book 3-4, Journal 3-5, internet 2-3 ( 2008present, except reference of Porter)

References in Harvard styles.