Ritical Review of Contemporary NPD Issues
1,750 words +/10%
Due: 25th April 2012 at 23:30pm
Kahn, K.B., Barczak, G. and Moss, R. (2006)
Establishing an NPD Best Practices Framework.
Journal of Innovation Management, 23: 106-116.
Goffin, K. and Koners, U. (2011)
Tacit Knowledge, Lessons Learnt,
and New Product Development.
Journal of Innovation Management, 28: 300-318.
Upon reading the two articles it should become clear to you that the authors have different ideas and opinions about the key topic areas presented in the articles.
You are then required to critically review and discuss the articles by comparing and contrasting the arguments and concepts presented by the different authors authors.
Go beyond simply describing concepts and theories
Identify the different points of view presented in the articles and compare and contrast
Demonstrate your understanding of the various concepts presented by the authors
Take a stance related to the identified themes and find supporting evidence in the literature. However, avoid a one-sided argument!
Ritical Review of Contemporary NPD Issues.
This is a
a? 1,800 words +/10%
a? All sources used must be referencing using Harvard Referencing Protocol
a? Must be a Word document
a? Times New Roman, size 12
a? 1.5 spacing
a? Pages numbers
a? Sub-headings can be used in the main body
a? All headings should be named appropriately
a? Avoid a heading called a?Main bodya?.
a? Writing concisely
a? Be able to structure an argument
a? Be able to evaluate different authorsa points of view.
a? Upon reading the two articles it should become clear to you that the authors have different ideas and opinions about the key topic areas presented in the articles.
a? You are then required to critically review and discuss the articles by comparing and contrasting the arguments and concepts presented by the different author.
a? Bjork, Boccardelli and Magnusson (2010) Ideation Capabilities for Continuous Innovation, Creativity and Innovation Management, 19 (4), 385-396.
a? Laforet (2011) A framework of organisational innovation and outcomes in SMEs, International Journal of Entrepreneurial Behaviour & Research, 17 (4), 380-408.
The complete guideline along with the two articles would be uploaded on the order details page.