Ritical Success Factors for Storytelling Marketing Approach in Practice

please wirte the literature review of my disseration.

What are the critical success factors of storytelling in practice and how  Storytelling marketing approach will achieve sustained completive advantages?

The dissertation s objectives may be listed as follows:

1. An investigation of the literature on storytelling approach and its practice.

2. A determination of the factor which undermines failure within the implication of storytelling marketing

3. An analysing of storytelling marketing approach for identification of critical success factors.

please see my attachment for more details.

if you have any questions please let me know :D

thank you!!