Ritically analise marketing strategies in tour operator agencies in the UK.

Critically analise marketing approach and marketing strategy in tour operator agencies in the UK. Without looking at the particular companies you need to analise the marketing strategy used in tour operating agencies . Evaluate the effectiveness of marketing approach used by English tour operators to attract partners in the emerging markets(Russia and China) as well as Europe ( consider the difference of mentalities.)

Please note the following:

-Use min 20 of current ( 1995-2006) sources and reference carefully
-Use different theories, models to Critically Analise and evaluate the effectiveness of marketing strategy , marketing approach, marketing plan in tour operator agencies in the UK. Do not use the examples of tour operator agencies.
Analise the potential of emerging markets for incoming tour operators in UK.
Use min 20 of current ( 1995-2006) sources and reference carefully
(harvard system)