Ritically analyse the impact of culture on consumer buying behaviour. (BUYING BEHAVIOUR)
Assignment should be word processed in Arial 12 point font, be double spaced, on A4 size paper.200 words for introduction, main body should be in two parts, (1) critically analyse what culture is and define culture (2)How does culture impact customer/buying behaviour. main body should be 1800 words and conclusion 200 words. If you can insert some tables and figures that would be okay. Please i want proper academic referencing, please do not use wikipedia as a reference.
Schiffman, L.G., and Kanuk, L.L. (2010) consumer behaviour; 10th Edition, Harlow: Financial Times Prentice Hall. Solomon, M. (2012) Consumer Behaviour; Buying, Having, and Being, 10th Global Edition, London: Pearson education. Arnould, E.J., Price, L., and Zinkhan, G.M. (2005), Consumers, 2nd Edition, London: McGraw Hill. Blythe, J. (2008) Consumer Behaviour, London: Thomson Learning. Desmond, J. (2003) Consumer Behaviour, Basingstoke: Palgrave Macmillan.