Ritically analyse the process of business planning and reflect on the usefulness of the SWOT and PESTEL models used in business planning.

Task: Critically analyse the process of business planning and reflect on the usefulness of the SWOT and PESTEL models used in business planning.

Assignment brief: Initially, it can discuss the process of business planning in a holistic way, while critically outlining issues to be encountered at each stage. After that, its needed to focus on the usefulness of the SWOT and PESTEL models in the business environment analysis stage of business planning.

Remember, its needed to demonstrate the ability to analyse theory and practice critically, i.e. do not include mere descriptions of models.

In the writing consider the following:

Analysing various steps of planning in terms of:
difficulties,
availability of information,
insightfulness;
Discuss the value of each model used for the business planning and related analysis;
Referencing of all material to academic and business sources.

The written report should not contain any appendices and should be supplemented by a reference list.

Indicative Word Count: 2,000 A±10% word limit, plus a list of academic and business references.

References:
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J. Tennant & G. Friend (2005) Guide to Business Modelling (2nd Ed), Profile

ISBN Number: 1861979150

A.L. Day (2001) Mastering Financial Modelling: a practitioneras guide to applied corporate finance, FT Prentice Hall ISBN Number: 027364310X

A. Abraham, J. Glynn, M. Murphy, W. Wilkinson (2008) Accounting for Managers

4th edition Cengage Learning EMEA, London, 2008

ISBN 978-1-84480-912-7

C. Gowthorpe (2008) Management Accounting, Cengage Learning

ISBN Number: 978-1-84480-204-3

R. Garrison, E.W. Noreen & W. Seal (2003), Management Accounting, McGraw Hill

ISBN Number: 0077098595

Bowhill, B. (2008) Business planning and control: integrating accounting, strategy and people Chichester: Wiley.

ISBN Number: 0470061774

J. Bessant & J. Tidd (2007) Innovation and Entrepreneurship, Wiley

ISBN Number: 978-0-470-03269-5

G. Johnson, K. Scholes and R. Whittington (2008) Exploring Corporate Strategy (8th Ed), FT Prentice Hall

ISBN Number: 0273711911

P. Weetman (2006) Financial and Management Accounting (4th Ed), FT Prentice Hall

ISBN Number: 0273703692

C. Barrow, P. Barrow & R. Brown (2005) The Business Plan Workbook (5th Ed), Kogan Page

ISBN Number: 0749443464