Ritically analyse the role of Perception in Consumer Behaviour.

can you use uk english and harvard style references my university check all work on different software so dont copy any material i have attching full quesation and you have to explain different example about the role of perception in consumer behaviour use uk brands.you have to explain about exposure,attenation,interpretation,sensation etc.course material also attch

Referencing Requirements:
all references should be books, journals etc i have also attch list of books we are using on or course use them also.