Ritically assess the importance of an individualas a?financial traitsa? on consumer decision making with regards to financial services.

Financial Services Marketin-1250 words, harvard referencing. Plagiarism will be checked by Turnitin

-EKB model, Maslow
-Think about how decision making ability can vary between and within consumers
-Make sure you reference current research
-Make sure you critically evaluate your viewpoint
-Make sure you apply to concrete examples (ie. do be side-tracked into being theory heavy)