Ritically assess the role of Qualitative and Quantitative methods of Market Research, comparing and analysing their usefulness.

Simple descriptive writing is NOT adequate. CRITICAL ANALYSIS is required in the assisgnment. Arguments to be supported by identification; application and citation of relevant theoretical concepts.

A clearly defined introdution, sub-headins of various arguments, and concluding sections are required.

Demonstrate an understanding of the methodologies of Market Research and of which methods are appropriate to decision taking in the market place. Determine the scope of marketing research and which area other than market size and structure need to be researched for effective attainment of marketing.
Report format. Use Harvard Referencing system. Not less than 15 sources of reference.