Ritically discuss and analyse 2012 London Olympic play in their capacity to generate social, cultural, economic and tourism impacts.

According to Beridge and quick, nowadays, the economic, social, and environmental impacts are the mainly remarkable impacts of the events. Each events has several positive/negative impacts. This essay should analyse the contribution of mega event (London Olympic) to society. Please focus on social, cultural, economic and tourism impacts of this event. Please analyse the relevant past mega events for providing examples of events impacts on the society. for the conclusion, how the events should be well planned for keeping its positive impacts higher than the negative.