Ritically discuss SWOT analysis is deeply flawed and should not be applied as a modern marketing tool.
You will be assessed on your ability to argue cogently and to support your arguments in a scientific way by in-depth research of existing academic literature.
a? Use properly the Harvard system for in-text citations and reference list at the end.
a? Draw on a broad range of academic sources. You need to make extensive literature research considering the theories and constructs you will build upon (at least 12 academic sources: academic refereed journals, academic textbooks).
a? Try to avoid simple description of the concepts and focus on critical analysis of theory. Critical thinking should be demonstrated throughout the assignment. Use theory to justify your position.
a? The assignment should include a summary, a brief introduction, the main body, and conclusions.