Ritically discuss the reasons why location has again become a critical issue in explaining the global competitiveness of firms.

” Insight: identify key issues and remain focused. Can anything be cut out because it is unnecessary or anecdotal?
” Analysis: data/information presentation that avoids mere summaries of the case and readings. Evidence needs to be provided that concepts have been understood and applied. Your rationale and reasoning should be explained logically and clearly. Is there a clear development of argument throughout the essay? Do you explain and discuss all inserted figures, graphs, exhibits and tables?

Integration: incorporate information and knowledge. Please indicate how one point follows from another. Relate points back to the question/issue to bring out their relevance.

Effort and clarity: appearance, organisation, and overall style. The style of your essay should be clear, concise, and to the point. Check for grammar, typing or spelling errors.

Are quotes, data and evidence used in the text cited correctly? Check for the clarity of your presentation and writing. If pertinent, you may insert figures, graphs, exhibits and tables to clarify you argument. Do you have a conclusion?

Recommendations: supported by your discussion, consistency.

Generalisation of the topic: synthesise lessons and applications from case(s), Web sites and readings.
” be creative and innovative

Ritically discuss the reasons why location has again become a critical issue in explaining the global competitiveness of firms.

This is for a module called International business strategy at University of London.

My last essay ( unfortunately ) was not up to my indicated specifications.

The 4000 (including bibliography) word limit MUST not be exceeded.

It is a MUST that the attached materials are used in the essay.

The writers undersatnding or paraphrasing of any paragraph taken from a source, SHOULD be cited.

I will attach 6 sources to be USED. The other 4 is the writers free choice.

Points that the essay should cover are:
Location and competitiveness.
Location advantages.
Globilisation and geography: a paradox?
The base of competitive advantage?
Comparative advantages: endowments, agglomeration economies, institutions.
National diamond ( and industrial cluster ).
The role of home and host locations to MNE competitivness.
Implications for MNEs strategy.