Ritically discuss the role of users in Legoas approach to innovation and consider whether the strategy could be put to use in other organisations.
Definition of Users: In Legos business evolution they found that their software had been hacked by some very dedicated Lego users. Instead of trying to fend them off Lego decided that could make good use of them in a creative senseand adopted an open-source approach to the official Lego software. So the lego users are actually the consumers.
The second part of the question requires some thought about where a similar open-software strategy might be used to put to use.