Ritically discuss the Strategy in Action of the organisation a?Nestlea

The assignment (excluding appendices if required) should be no more than 2500 words, should be clearly referenced and have a references list. Students must answer the following question.

a?Critically discuss the Strategy in Action of the organisation a?Applea?

Your answer should consider a range of module concepts and how these interrelate.(see below)

To doas

1. Structured Argument
Evidenced in coursework
Answer provided.

Very clear answer to the
question provided which is
supported by exceptional
evidenced structured
argument. A holistic answer;
Significant evidence of
synthesis throughout

2. Critical Analysis
Evidenced in coursework
Answer provided.

Only analytical commentary.
No evidence of descriptive
statements. Significant
evidence of analytical insight

3. Use of Module Concepts
Evidenced in coursework
Answer provided.

Significant conceptual
underpinning in the answer.
Clear evidence of the
interrelationships between
concepts is evidence.
Significant evidence of
conceptual insight.

Use the following models/concepts

Pestle, Porters 5 forces, Value Chain, Power interest Matrix, Cultural Web, Ansoft Matric (Strategic Clock), BCG Matrix, Drivers of Internationalisation, Porters diamond and all other models related to business strategy in the following book

(Johnson, J., Scholes, K. and Whittington, R. (2009), Fundamentals of Strategy, Harlow: FT Prentice Hall.)

Please use many more book sources!