Ritically discuss whether market segmentation is still a useful tool for marketing managers

no

Referencing Requirements:
You should be rigorous in underpinning your discussion with academic literature.

All ideas/theories/concepts that you find in the literature should be properly and fully referenced in line with the Harvard referencing system.

The essay must include at least TWO reference from academic peer reviewed journals,

and at least ONE of these must be an article I give to you, this is the list:

Burrows, D. (2010) Turning around a Burger King past its prime, Marketing
Week, 33(37) P. 8

Levitt, T. (1960) Marketing Myopia, Harvard Business Review, July a August, pp: 45-56.

Pereira Heath, M.T. and Heath, M. (2008) a?{Mist}trust in Marketing: a reflection on consumersa attitudes and perceptions, Journal of Marketing Management, 24(9-10), pp: 1025-1039

Piercy, N. (2009) a?Positive management of marketing-operations relationships: the case of an internet retail SMEa, Journal of Marketing Management, 25(5-6) pp: 551-570.

Kjeldgaard, D. and Ostberg, J. (2007) a?Coffee grounds and the global cup: glocal consumebr culture in Scandinaviaa Consumption, Markets and Culture, 10(2): 175-187

Grant, I. (2005) a?Young peoplesa relationships with online marketing practices: an intrusion too fara, Journal of Marketing Management, 21: 607-623.

Vargo, S. and Lusch. R. (2004) a?Evolving to a new dominant logic for marketinga, Journal of Marketing, 68(January), pp: 1-17



This is really important for me, so help to get a high mark. Thank you