Ritically discuss why marketing internationally requires a good understanding of Relationship Marketing and cultural differences

is based on a 20
minute presentation of the research proposal this will include the hypothesis, rationale, methods
and limitations. Learners will have the opportunity to discuss the presentation, and ensure that
they understand what is required, during seminars. The presentation will last no longer than 15
minutes, with a further five minutes for questions. Learners will receive feedback from the
module leader to further develop their written assignment.

Learners are required to write a 2500 word proposal which highlights what they intend to
conduct their research on. The contents of the report should include:
And should be reference