Ritically evaluate how digital technologies and the use of Information systems may impact upon Consumer relationships and online loyalty.
You will need to discuss the importance of the Marketing and promotional mix and how they may play a role in relation to the above.
This assessment will be based on your ability to research, analyse and reflect upon the significance Digital Marketing communications. Students will be required to demonstrate a thorough, balanced appreciation of the purpose and contribution of information systems, the Internet and other digital technologies to contemporary marketing.
You should support your work throughout with evidence from good quality academic (journal articles, textbooks, conference proceedings, etc) and business sources. All material you reference should be cited fully using the Harvard Referencing style, both within the main body of your report and in a clearly marked References section at the end.