Ritically evaluate how, Richard Branson, a successful leader has implemented effective change

discussion points will be raised in seminar.Essential reading: Kotter.j (2006) Our Iceberg is melting, Adairs. j (2002) Inspiring Leadership, Kirkpatrick. D (2001) managing change effectively: Methods and approaches. Recommended reading Agrils. C (2010) Organisational traps
Richard Branson Stripped bare,
We are currently examining how leaders have implemented change ie Richard Branson introducing entertainment on board Virgin flights. It is a 15 min presentation with a min discusiion. 500 words with an overview of branson, and effective change management.