Ritically evaluate the above statement. Justify your answer with real life examples.

Innovation Management

a?Often, in common parlance, the words creativity and innovation are used
interchangeably. They shouldnt be, because while creativity implies coming up with
ideas, its the Bringing ideas to life. . . that makes innovation the distinct undertaking it
is.a?a
Davila et al (2006)

Critically evaluate the above statement. Justify your answer with real life examples.
Word limit: 2500

Also, sources of creativity and innovation (internally and externally)
References List:

a? Davila, T., Epstein, M. J., and Shelton, R. (2006), Making Innovation Work: How
to Manage It, Measure It, and Profit from It, Upper Saddle River, Wharton
School Publishing
a? Amabile, T. et al, (1996), Assessing the work environment for creativitya?,
Academy of Management Journal 39 (5): 1154-1184.
a? Fagerberg, J. (2004), Innovation: A Guide to the Literature”, in Fagerberg, J.,
Mowery, D.C., and Nelson, R.R. The Oxford Handbook of Innovations, Oxford
University Press, 1-26.
a? Johnson, G., Scholes, K. and Whittington, R. (2005), Exploring Corporate
Strategy, Prentice Hall.
a? Koen et al. (2001), Providing clarity and a common language to the a?fuzzy front
enda, Research Technology Management, 44 (2), pp.46-55
a? Luecke, R. and Katz, R. (2003), Managing Creativity and Innovation, Boston,
Harvard Business School Press
a? Rogers, E. M. (2003). Diffusion of innovations (5th ed.), Free Press, New York