Ritically evaluate the concept and practicalities of place marketing with a focus on one city of your choice in the UK”

URBAN REGENERATION PRACTICE

The second semester of the module is assessed by a written assignment: A report (maximum 3,000 words) that will focus on assessing students understanding of the place marketing process in a specific city in the UK, their knowledge of appropriate case study material, their ability to synthesise information from a number of referenced sources, and the standard of their written communication skills.


Title:

Critically evaluate the concept and practicalities of place marketing with a focus on one city of your choice in the UK”

Maximum 3,000 word report

Possible Sections

” Introduction
” Historical context of [your city]
” Problems Identified [in your city]
” Policies and Strategies Implemented to deal with identified problems [in your city]
” Discussion/ Analysis
” Conclusionwith a statement about the general concept of place marketing and its practical usefulness as an urban regeneration tool


Work will be judged on:

” Extent and depth of knowledge of the place marketing concept;
” Extent and depth of knowledge of the place marketing process as it relates to the UK (in general) and your chosen city specifically;
” Ability to critically analyse a specified place marketing case study including the concept of place marketing itself;
” Ability to undertake appropriate research into your chosen case study;
” Cogency of argument and appropriate use of terminology.

I will use the following criteria in assessing your assignment:

URP ASSIGNMENT 2: ASSESSMENT CRITERIA
Extent and depth of knowledge of the place marketing concept 20%
Extent and depth of knowledge of the place marketing process as it relates to the UK (in general) and in your chosen town/ city (specifically) 30%
Quality of analysis and critique 30%
Evidence of research and information gathering
Structure and presentation of report 20%
TOTAL 100%
Havard