Ritically evaluate the international strategy of a small or medium enterprise in a chosen industry

1.report requirements:3000words on this part.
Critically evaluate the international strategy of a small or medium enterprise in a chosen industry

Please do select a company in line with your career aspirations. This means that you might select a family business; a company you had an internship in and you want to end up working in; a company in an industry you are interested in (e.g. luxury; fashion; glassmaking). Please be aware that, as customers, we are only familiar with some industries and we have the tendency to just look for jobs in those. Many successful companies are in industries we normally do not consider. Post a thread on the discussion board on NOW if you want some suggestions.

Your work should critically evaluate the following:
international business literature relevant to the module, to the organisation and its sector
international business environment (focusing on the micro-environment) of the company
the international strategy of the company and its relationship to core competences and KEVs (key environmental variables)
effectiveness of the organisationas strategy and operations including qualitative and quantitative performance measures
comparisons with strategies and performance of principal competitors
appropriate and justified recommendations for improvement and/or development of the companyas international operations

Assessment Criteria
The grade awarded will be based on evidence of:
a) critical understanding of the international business literature relevant to the chosen organisation and analysis of its business sector
critical understanding of the international competitive environment for the organisation and its sector
critical evaluation of the international strategy of the organisation in the context of its own resource base, competitive environment and Integration-Responsiveness (IR) pressures
appropriate and justified recommendations relevant to the development of the international strategy of the organisation
appropriate format, writing style and referencing
All elements bear the same weighting. However, due to the nature of the report, they will be holistically considered.

The organization studied should
be a Small or medium Enterprise according to the criteria set by the European Union (see here)
Ideally, the organisation studied should be located in the geographical area you are originally from (e.g. the East Midlands of England; the Haute-Savoie in France; the Sichuan Province in China; Andalusia in Spain). This is mainly proposed as it might be easier for you to find contacts and/or to understand the socio-demographic aspects. If you wish, you can in fact select a company from anywhere in the world (e.g. Greenland, Ontario, Uttar Pradesh). Should you not be able to find a suitable organisation, please post your queries on the discussion board on NOW.

Style required
The report should be word-processed on white, A4 paper.
1.5 spacing with margins of 2.54 cm all round.
full Harvard referencing (no footnotes).
Pages should be numbered.
The word count should include all text (plus endnotes and footnotes), but exclude diagrams, tables, bibliography and appendices.
Please use figures and graphs to strengthen your argument.

When you complete your work, make sure that it is your own work. Any plagiarism will be heavily penalised.

Collecting data

In order to carry out your critical analysis, you will need to access relevant, updated, and adequate data. You need to collect data and evidence using a mix of primary and secondary data.

Secondary data can be collected from various databases and reports available in the public domain or accessible thorough the library catalogues (e.g. FAME; Mintel; Datamonitor).

Primary data can be collected in the form of a 1 to 1 open-endedinterview (possibly audio recorded) with a senior manager of the company.
In this case, the senior manager of the company has to be made aware in advance of the nature of the report.
You will have to inform the interviewee that any information will be stored securely and will be only used for academic purposes.
You will have to securely store all the information collected and make it readily available for both the teaching team and the company.

An information sheet and a consent form have been produced for you to present to the interviewee.
Download this material from NOW and have the interviewee to read and sign the consent form before the start of the interview.
A copy of the consent form MUST be submitted as an Appendix to the report. Remind the interviewee that you are going to submit a copy of the report to them at the end of the course.
In case of a Skype interview, the interviewee will have to fill the form either electronically where technology is available or scan it and return it.

Wherever it might prove difficult to collect primary data in the form advised (1to1 interview) you will need to contact the module leader to discuss the ethical implications of using alternative methods before adopting them.

The use of secondary data available in the public domain (e.g. interviews in specialized magazines; FAME) will offer a suitable alternative.
If you decide to use only secondary data, these have to be robust. Moreover, bear in mind that it might prove challenging to find data relative to very small businesses. Please make the most of databases in the library catalogue (e.g. FAME; Mintel; Datamonitor).

Writing the report

To write a professional report you need a direct style using plain English. Structure your report with section headings and apply no more than two levels of sub-headings. Bullet points are effective in explaining key points, but do not make them too schematic. Tables and figures show results more clearly in short passages.
Use Harvard system for your reference list at the end of body text and reference your sources within body text and in tables/figures.
Address the weaknesses of the current strategy and offer actionable recommendations to the company Board on how it can improve and sustain its competitive advantage in the long term.

2.poster requirements: 500words on this part

Poster Presentation a Brief

The formative assessment in your module takes the form of anINDIVIDUAL poster presentation.
The aim of the poster is to a?analyse the macro-environmental issues that have an effect on the industry and on the company you have chosen to study for your reporta?.

The poster needs to offer interlocutors the evidence necessary in order to correctly evaluate the possibility for a Foreign Direct Investment in a specific region.

Each student has to prepare an individual poster. The poster will have to contain an academically sound environmental analysis of the chosen region. In particular, each poster will explore different areas such as for example:
The impact of the Political and Regulatory Systems
The effects of Economic changes and trends
The role of Informal Institutions (e.g. culture)
The influence of Socio-demographic dynamics
The industryas globalisation drivers
The I-R framework for the industry
Examples of these dynamics in at least one country

With regard to the contents
Always consider your audience (see poster brief on NOW). Write for them.
Describe the issue and its main dynamics.
Consider the uniqueness of your industry with regard to the issue you are exploring.
Critically use the literature. Present different points of view, discuss and apply models, explore current debates.
Offer adequate recommendations to your audience.
Ensure you are contextualisingthe analysis in a target region or in the home region (this depends on your analysis).
Use examples of best/worst practices. These might or might not be related to your individual coursework.

This coursework will assess the learning outcomes: a, b, f, g, h as they are described in the module specifications.
Please be aware that all materials used during the workshop must not offend your audience respecting the mixed culture character of your cohort.

The poster should