Ritically evaluate the international strategy of Audi

Your work should critically evaluate the following:

” International business literature relevant to the module and to the organisation and its sector
” international business environment (macro and micro level factors) of the company
” industry globalisation/localisation drivers and key factors for success in this industry
” the international strategy of the company and its relationship to core competences and KEVs (key environmental variables)
” effectiveness of the company s strategy and operations including qualitative and quantitative performance measures
” comparisons with strategies and performance of principal competitors
” appropriate and justified recommendations for improvement and/or development of the company s international operations

Style required: journal article style, (1.5 SPACED and 12 point verdana font) with full Harvard referencing. See assignment hints for further detail

Assessment Criteria

The grade awarded will be based on evidence of:

a) critical understanding of the international business literature relevant to the chosen organisation and analysis of its business sector
b) critical understanding of the international competitive environment for the organisation and its sector
c) critical evaluation of the international strategy of the organisation in the context of its own resource base, competitive environment and Integration-Responsiveness (IR) pressures
d) appropriate and justified recommendations relevant to the development of the international strategy of the organisation
e) appropriate format, writing style and referencing
These can be found in the file i have attached. All references need to be from relevant sources, academic books and journals.