Ritically evaluate the role of marketing in developing strong fashion brands in the 21st centurya

a? Write an essay, of no more than 1,000 words on the following: a?Critically evaluate the role of marketing in developing strong fashion brands in the 21st centurya
a? Please use academic citations/references as relevant
a? Please write a?MA Strategic Fashion Marketing Essaya and your name on the front of your essay

and answer this question with 250 words and excluding references in last of my paper, thanks .
a?What are the 3 key factors to consider when buying merchandise for a high street fashion brand such as Topshopa