Ritically evaluate the role of public relations in a modern liberal democracy.

Aims and Learning Outcomes:
The aims and learning outcomes for this module, as stated on the module guide, are as follows:
i · Students will be able to analyse acts of persuasion and identify rhetorical and instrumental approaches to persuasion
i · Students will be able to identify approaches to influencing and power structures inherent in the process of influencing
i · Students will be able to construct persuasive communication acts and reflect on them.
You should bear these aims and learning outcomes in mind when approaching the essay.

Referencing Requirements:
our teacher recommended these reading materials for learning materials. If you can find useful things for our essay you can use them. On the other hand we dont have chance to use WIKIPEDIA
a? Bettinghaus, E.P and Cody, M.J., (1994) Persuasive Communication Fort Worth: Harcourt Brace College Publishers
a? Fill, C. (2003) Marketing Communications: Contexts, Strategies and Applications (3rd ed) Europe: Prentice Hall
a? Franklin, Bob (2004) Packaging Politics, 2nd Edition. London: Edward Arnold.
a? Jowett, G.S. & OaDonnell, V. (1999) Propaganda and Persuasion. London: Sage Publications Ltd
a? Louw, Eric (2004) The Media and the Political Process, London: Sage.
a? McFall, L. (2004) Advertising: A Cultural Economy. London: Sage Publications Ltd
a? McNair, Brian (2007) An Introduction to Political Communication, 4th Edition. London: Routledge
a? Moloney, K. (2007) Rethinking Public Relations: The Spin and the Substance. London: Routledge
a? Morris, T. and Goldsworthy, S (2008) PR: A Persuasive Industry? Hampshire: Palgrave Macmillan
a? OaKeefe, D. (2002) Persuasion: Theory and Research. 2nd ed. London: Sage Publications Ltd
a? Pardun, C. (2009) Advertising and Society: Controversies and Consequences. Blackwell Publishing Limited
a? Shimp, T.A. (2003) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications Dryden Press