Ritically evaluate the ways by which e-commerce companies use social media to enhance their business model.

word count of 1500

To attain 60-69%....the following must be included
High standard of critical analysis using appropriate conceptual frameworks.
Clear awareness and exposition of relevant issues.
Clearly structured and logically developed argument.
Awareness of nuances and complexities.
Evidence of independent research.
Good evaluation and synthesis of source material.
Relevant data and examples, all properly referenced.

Below is an indicative structure for your report:

Title Page

Table of Contents
A list of all the chapters, sections, headings, and sub-headings. Appendices and Figures should be provided as well
as all page numbers as clearly as possible.

This should show that you have understood the brief and that you will cover everything required.

Findings and Analysis
i · This is the substance of your report. The structure will vary depending on the material being presented.
Headings and sub-headings should be used to indicate clearly the different sections.
i · Charts, diagrams and tables can be used to reinforce your arguments, although it may be better to include
the more complex ones as an appendix.

This provides an end to your report through a summary of the important points in your discussion. Remember not
to include any new material here.

Reference List / Bibliography
The terms reference list and bibliography are sometimes used interchangeably, but here we define the terms as:

i · Bibliography a list of consulted readings, for example a list of textbook sources, that you have studied
while composing your essay, but not specifically cited in the text
i · Reference list a list of cited sources.