Rito-Lay v. Ralcorp Holdings, et al: The Case of the Copy Cat Chip

Industry Impact (Joyce)
A. Negative or Positive effect the Courtas ruling will have on the snack food industry
1. Negative effect on Ralcorp and PepsiCo stock.
2. Loss of Profit, trust, and business is possible
3. Increased regulation
You have the impact section, in which you will be commenting on how a ruling for either company will impact the snack food industry and possibly the cost of doing business, but however you decide to analyze this is up to you.
See attachment for more details
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