RIVING THE ORGANISATION ORGANISATIONAL DESIGN AND DEVELOPMENT

Gershon, R.A. and Kanayama, T. (2002) The Sony Corporation: A Case Study in Transnational Media Management. The International Journal on Media Management, 4(2): 105-107

Read the textbook as well as any relevant additional resources you will find. Based on your reading and the theory taught in the module, answer the following questions:

1. Discuss and evaluate how the different factors of:
a? the environment,
a? the organisation structure and design aspects (technology, organisational structure, coordination and control systems, size and life cycle)

do or do not integrate effectively in relation to Sonys strategic direction.

2. How is the innovation and change process directed and facilitated at Sony?
3. How does Sonys culture reinforce the structure and strategy of the organisation?

Your answers will need to be justified with theoretical and field research evidence from your readings.

RIVING THE ORGANISATION ORGANISATIONAL DESIGN AND DEVELOPMENT

Read the article:

Gershon, R.A. and Kanayama, T. (2002) The Sony Corporation: A Case Study in Transnational Media Management. The International Journal on Media Management, 4(2): 105-107

Read the textbook as well as any relevant additional resources you will find. Based on your reading and the theory taught in the module, answer the following questions:

1. Discuss and evaluate how the different factors of:

a? the environment,

a? the organisation structure and design aspects (technology, organisational structure, coordination and control systems, size and life cycle)

do or do not integrate effectively in relation to Sonys strategic direction.

2. How is the innovation and change process directed and facilitated at Sony?

3. How does Sonys culture reinforce the structure and strategy of the organisation?

Your answers will need to be justified with theoretical and field research evidence from your readings.