RM, Intel and the microprocessor industry in 2014

Introduction:br /
You are to produce a review of the strategic situation of Intel, the leading producer in microprocessors, based on the provided case study ARM, intel and the microprocessor industry in 2014. in your review you should use theory from the module to:br /
examine intels business environmentbr /
analyse intels current strategybr /
appraise the strategy how well does it fit the environment, and how likely is it that the company can sustain competitive advantage?br /
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Learning outcomes assessed through this assignment:br /
-demonstrate an understanding of the key factors affecting competitive advantage, and their context specific naturebr /
-analyse and interpret ambiguous and incomplete data using relevant analytical frameworksbr /
-arrive at robust and balanced appraisals of organisations strategic situations.br /
-comprehensively analyse the external and internal context which strategy is madebr /
-appraise the applicability of different strategies in different contexts and suggest appropriate strategies in context.br /
-employ relevant complex models and theory to analyse real-life situations.br /
-communicate effectively in a written format.br /
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Structure:br /
You have been asked to produce a management report. it should contain the following:br /
-title page, including the given title in fullbr /
-executive summary (no more than 200 words) .. this should summarise your main findings and conclusions. it is NOT the place where you tell us the contents of the report this happens in the introductionbr /
-contents pagebr /
-introductionbr /
-main body, which should also be organised under appropriate headings, you are reccomended to use the ones in the assessment criteria (below)br /
-conclusionbr /
-appendices, which should be numbered .. make sure you refer your reader to them as requiredbr /
-word count; excluding appendices and reference list.br /
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Presentation:br /
your work should be word processed in accordance with the following:br /
-font size 12, 1.5 line spacingbr /
-the page orientation should be portrait (large diagrams and tables can be landscape orientation if that enables them to fit on fewer pages)br /
-margins on both sides of the page should be no less than 2cmbr /
-pages should be numbered (bottom right)br /
-your student number should be on every page (top left. number is U1113916)br /
Skills Advice:br /
refer to the material provided in your skills modules to make sure that you have conformed to academic conventions. pay particular attention to:br /
-your use of evidence and argument to support your conclusionsbr /
-your use of theory to structure your argumentbr /
-paragraph structure paragraphs should relate to a single concept and should normally be no longer than 5 lines.br /
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referencing:br /
you do not need to provide references for facts that you have taken from the case study provided, or for theories taken from the core textbook. if you choose to use other factual and theoretical references, you should be careful to include citations within your work as well as a reference list at the end.br /
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word count should not include executive summary, contents or reference list. appendices are not included in the word count unless they are carrying the main argument. that is if we HAVE to read an appendix to make sense of what you are saying, then we shall count it against your 2000 words you cannot use appendices to get round the word limit.br /
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ASSESSMENT CRITERIAbr /
1. Analysis of the organisations business environment and of industry survival and success factors: 35%br /
You are expected to use theory from the module, particularly the Porter 5 forces and PEST(LE), to analyse the business environment, asses the impact of emerging trends from the macro-environment, and draw out the implications for survival and success in the future. if you can find and use relevent theory from sources other than the module textbooks, this will enhance your grade but the theory base here is mature, so that new theoretical insights are likely to be hard to find.br /
DO NOT MAKE THIS SECTION TOO LONG. ITS ONLY ABOUT 1/3 OF THE MARKS SO IT SHOULD ONLY BE 1/3 OF THE REPORTbr /
The theory must be applied. if you do no more than reproduce relevant theory without applying it to the company you are studying, you can expect no more than 15% of the available marks. you are expected to produce your own analysis and to draw your own conclusions. if your conclusions are drawn entirely from what you have read from secondary sources, then you cannot expect more than 45% of these marks for this section, however thorough and well-referenced those sources may be. we want to know what YOU think and why you think it. You should move beyond A-level techniques such as PEST(LE). while PEST(LE) is an acceptable tool, it is only the beginning of your analysis. if that is the only theory you will use in this section, you should not expect better than 45% and may well end up with a mark of less than 40%. for a grade of 60-60% you will have employed the relevant theory correctly, and grounded your conclusions in the factual evidence. your conclusions may lack the insight expected of a first-class answer or may not explore the impact of emerging trends.br /
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2.analysis of the organisations strategy: 35%br /
you are expected to use concepts from the module, such as strategic resources and capabilities, differentiation and the value chain to analyse the strategy being followed by the firm you are examining. as in the previous section, work that is descriptive or uses no theory will be given low grades, as will work whose conclusions are drawn entirely from secondary sources your analysis should be your own. You should move beyond A-level techniques such as SWOT. SWOT is not a substitute for the deeper and more detailed analyses we are seeking at final year undergraduate level. it is also surprisingly difficult to do well. you should be warned that published SWOT analyses, such as those from Datamonitor or Student crib sites are often of poor quality they are shallow, lack supporting evidence and put things under the wrong heading. uncritically reproducing material from such analyses will lead to a poor mark, even if you avoid actual plagiarism. For a grade of 60-69% you will have employed the relevant theory correctly, and grounded your conclusions in the factual evidence, including quantitative data if available. your conclusions may however lack the insight expected of a first-class answer.br /
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3.Critical appraisal of the strategy:20%br /
you are expected to bring the two previous elements together, to assess the sustainability of the firms competitive advantage in the future. you should compare the firms stratefy with the industry key success factors, and draw suitable conclusions. you may find the Fit/distinctiveness/sustainabilityframework from lecture 1 is helpful (provided) in structuring your argument here. the use of a framework such as VRIN or VIRUS to assess the firms resources is strongly encouraged. it is possible to obtain a high mark (80+) in this section if you argue confidently and clearly. and support your arguments well. it is also possible to contain a mark of zero if you do not reach coherent conclusions or miss this section out. As in the previous two sections, if you seek to rely upon the opinions of other people rather than developing your own conclusions, you will get a grade of around 35%