Rmy of One Marketing Campaign Marketing Product that failed or did not achieve its goals & objectives.
This is a research paper on Marketing screw-ups. I chose the Army of OneCampaign which is now Army Strongbecause it was incongruent with a team concept such as is the Military.
Foot Notes and sources
At least 10 pages
Double Space (12 font, 1 margins)
No less than 8 sources
Have organized sections
Situation Analysis (SWOT) as is applicable do an internal/external analysis. You will have to make certain assumptions as pertains to subject, i.e. economy , population, competition, etc.
Internally Strengths and weaknesses
Research & Development
Existing Product Line
Externally Opportunities & Threats
Thnings in the environment that might have affected Product
Look at the time frame in which product was launched
Society & culture
Changes iin technology that might have affected it.
Look at their Marketing mix
Recommendations & Conclusions
Should be at least a page
Personal or Subjective
or marketing Suggestions/Recommendations