Rom Beauty Vlogger to YouTube Star, an analysis of beauty video bloggers and how they contribute to the consumer culture.
1. To understand the relationship between beauty video bloggers and their audiences
2. To study the effectiveness and impacts of beauty video blogs on consumer behaviour of their audiences.
1. Is YouTube star an online celebrity?
2. Is there an advertorial present in video blogs?
3. How are purchase decisions of audiences affected by the beauty video blog?
4. Do beauty video blogs encourage consumerism?