Rookfield communication v. West Coast entertainment

this is a law class courwork.
In your own word just answers this question in one paragraph or two
this is the Question.

Metatags are keyworks and phrases written in the html of web pages. but not vesible (without looking at the background code) to a Web surfer.They are used by search engines to find relevant pages in response to search inquiries. An entrepreneur hit on the idea of using competitiors trademarks as metatags in his won Web site, thereby increasing the likelihood that a surfer searching for his competitiors products would be directed to his Web page. Is this a violation of trademark laws? Should it be? see Brookfield communications v. West Coast Entertainment. 174 F. 3d 1036 (9th Cir. 1999).

again just answer this question as best as you can thank you