Ross Cultural Management (International Issues in the Hospitality Industry)

Discuss how an understanding of cross cultural management and the work of Hofstede may
aid the hospitality manager in integrating overseas employees into the multicultural
workforce in the UK.
Assessment Criteria
1. The answers should be in essay format and consist of 1,500 words (a deviation of +/-
10 is acceptable).
2. Evidence of further reading and research should be apparent. Essays will be marked
according to the extent to which they display appropriate in-dep+h use of
theoretical concepts in their analysis of cross cultural management.
3. Appropriate complementary examples should be included, offering purposeful
expansion and not purely as an appendage.
4. Extensive research should be evident throughout the essays, with all sources being
fully referenced according to the Harvard System.