R o u p o n a ? a a a n e w O 2 O ( o n l i n e t o o f f l i n e ) e - c o m m e r c e
The topic is GROUPON, A NEW O2O (ONLINE TO OFFLINE) E-COMMERCE.
The literature review should contain 3000-4000 words. The purpose of the literature review is to demonstrate your familiarity with publications that are of relevance to your research topic and to develop an appropriate conceptual framework. Moreover, you should identify the key insights and open questions regarding your chosen topic that emerge from your survey of the literature.