Rt or Puffery? A Defense of Advertising

INTRODUCTION

Start your critique with sentences giving the following information:
a?Authoras name
a?Book/Article title and source
a?Authoras thesis statement



SUMMARY

Summarize the authoras purpose and main points/evidence cited that are used for back up.



REVIEW & EVALUATE
a?To critically review the piece, ask the following questions:
a?What are the credentials/areas of expertise of the author?
a?Did the author use appropriate methods to gather the evidence?
a?Was the evidence used by the author accurate?
a?Does the authoras use and interpretation of this evidence lead the reader to the same conclusion?
a?Did the author build a logical argument?
a?Is there other evidence that would support a counter-argument?
a?Are the article and the evidence still valid or are they outdated, leading to an invalid conclusion?
a?Was the author successful in making his/her point?



CONCLUSION

Wrap up by:
a?Stating whether you agree with the author.
a?Back up your decisions by stating your reasons.
a?Give a general opinion of the worka¦

Assessment and Grading:

a?3 pages
a?1-inch margins
a?Double spaced
a?12-point Times New Roman font
a?Reference Page (as the reading is the sourceplease use in-text citations, and one Ohiolink source for support)
a?Reflective Draft Due Date: Sunday by 11:59 p.m.
a?**Grading is 0% no submission or is 30% submission (30 points) a correct criterion will earn 30 points
.NO copy paste and PLAGIARISM.