Rugal Innovation: Is the future of innovation in emerging markets?
The essay is for an international business (globalisation and trade) course, please keep that in mind when writing this paper 🙂
The actual Essay Topic is below:
Whether its called Reverse innovation”, frugal innovation, or “jugaad innovation”, product development in emerging markets such as India and China is attracting more and more notice, even leading some to wonder whether these countries will not be posing a formidable challenge to the best-established Multinational Companies of the advanced nations in the near future. The essay should address the question: Frugal Innovation: Is the future of innovation in emerging markets?
Please include these for the references (or even in the essay, if possible):
Sarah Corbett (2008), Can the Cellphone Help End Global Poverty? New York Times (13anthropology-t.html?pagewantedall&_r0)
Pradeep Kanta Ray and Sangeeta Ray (2010), Resource-Constrained Innovation for Emerging Economies: The Case of the Indian Telecommunications Industry, IEEE Transactions on Engineering Management
Asian Innovation (2012), The Economist (21551028)