S a marketing consultant, advise your local college or university on its marketing communications mix decisions

As a marketing Consultant, advise your local college or university on its marketing communications mix decisions. Identify a new service, product or target market, for which this college or university could develop a marketing communications plan. Write a report which:

briefly introduces the college/university and the service, product or market which is being targeted
explains with references to theory, the role of the communications mix within the marketing mix
sets appropriate marketing communications objectives for the college/university
identifies the brand values of the college/university that are to be communicated
demonstrates/devises and justifies an appropriate marketing message for the college/university
recommeneds and justifies an appropriate marketing communications mix to achieve the marketing communications objectives set
recommends a marketing communications budget and evaluation methods for the communications plan.

ASSESSMENT CRITERIA:
Introduction to the college/university and the service. product or market which is being targeted
Theoretical explanation of the role of the communications mix within the marketing mix
Setting of appropriate marketing communications objectives for the college/university
Identification of the brand values of th service which are being communicated
Demonstrationn and justification of an appropriate marketing message for the college/university
Recommendaton and justification of an appropriate marketing communications mix to achieve the marketing communications objectives set
Recommendation of a marketing communications budget and evaluation methods

* The university I prefer doing is NORTHUMBRIA UNIVERSITY which its information can be obtain from http://uk. Please kindly give me a hand for taking this order