Short answer questions Burberry Case
Below are two short essay questions. I would like a separate answer for each please. 1.5 pages each.
1. Describe Burberrys market position in terms of strengths and weaknesses before Bravo took over. In your answer make appropriate references to how they stand versus their major competitors such as Polo, Coach, Armani, Gucci, etc. Make sure you include all of the relevant luxury brand competitors. Is this position sustainable?
2. Should Burberry be aggressively transitioning to a more restrained use of the check?