Uidelines concerning plan implementation and key strategic moves
a? Guidelines concerning plan implementation and key strategic moves
Part II: Developing an International Marketing Entry Strategy
This part of the project is intended to provide you with first-hand experience in developing a strategic marketing plan for entering an international market. In general, this should be the country selected in phase I, though you may decide after collecting additional data to enter another country.
Some guidelines concerning plan implementation, key strategic moves, and anticipated future developments should be included as well as a contingency plan. In essence, this final concluding section should lay out a proposed strategy in view of expected market trends.