Uidelines for International Marketing Plan Structure(The product must be Thorntons chocolatei??which is to enter Chinese marketi?0

Guidelines for International Marketing Plan Structure(The product must be Thorntons chocolatei??which is to enter Chinese marketi?0
)
These are guidelines only and can be varied to suit particular requirements
Title
Introduction including justification of product selection
Target Country PEST
Target Market Appraisal including
a? Size
a? Growth
a? Competitor Profile /Shares
a? Trends
a? Buying Behaviour
This is an appraisal for the relevant overseas market not the UK market
Market Entry Method Recommendation
a? If this involves dealing with another company then it must be identified and named
Marketing Strategy
a? Objectives
a? Segments (Not UK expatriatesa¦must be from indigenous population)
a? Source of Competitive Advantage
Marketing Mix Recommendations
a? Branding/Positioning
a? Product
a? Promotion/Packaging
a? Distribution
a? Pricing
a? Digital
Budget (very brief)
Evaluation + Measurement (how do know if the plan is being successful)
References (not included in 3000 word limit)



Referencing Requirements:
Guidelines for International Marketing Plan Structure(The product must be Thorntons chocolatei??which is to enter Chinese marketi?0