Ull internal and external environmental analysis of Morrisons

Report format required.

Marking criteria:
” Background research 20%
” Environmental analysis, depth, scope, etc. 35%
” Application of academic theory, models, etc. 35%
” Structure and presentation 10%

The following should be discussed and analysed for environmental analysis:
” Stake Holder s Analysis
” Cultural Analysis (The Cultural Onion-Trompenaars & Hampden-Turner, The Cultural Web-Johnson, organisational culture)
” Porter s Five Forces (five forces model)
” SWOT, PESTLE
” Porter s Value Chain (customer driven value chain, supply chain management, types of supply chain, implementation of supply chain activities)
” Boston Matrix, Boston Box  portfolio analysis
” The Product Life Cycle ( Gatignon and Robertson 6 main factors that affect the rate of product adoption)