Ultural Studies , Fashion Popular Pleasure and the Media

Essay presented in academic form with bibliography 2,000-2,500 words

Answer the following question:
 The representation of gender in mainstream culture is profoundly asymmetrical.
(Costera Meijer, I. & van Zoonen, L. 2002. Chapter 23  From Britney Spears to Erasmus: women, men & representation in Briggs & Cobley (eds.) The Media: an introduction (2nd edition). Harlow: Longman, p.334)

Evaluate this statement with reference to two examples from the media.
Please compare representation of male and female
Please include some pictures of a magazine representation
example Obama according to the mazine
Please my friend has the same subject for the same exam and she just asked this website as well to do it make sure it wont be the same essay
harvard referencing
Berger, J. 1972. Ways of seeing. London: Penguin. Chapter 7, p129-154
Very accessible essay that looks at the  grammar of advertising, noting its power to manipulate viewers.

Coward, R. 1984.  The Look in Female Desire. London: Paladin Books
Accessible exploration of how the male gaze works in popular imagery
Craik, J. 1993.  Fashion models: female bodies and icons of femininity in The face of fashion. London: Routledge.
Explores the development of the profession of fashion modelling in the context of changing techniques of femininity and new forms of consumer fashion.
Ballaster, R., Beetham, M., Frazer, E. & Hebron, S. 1991.  Theories of Text and Culture in Women s World s: ideology, femininity and the woman s magazine. London: Macmillan
Explains how certain key theories can be used in the study of the magazine including subjectivity, ideology, discourse and semiotics
Gough-Yates, A. 2003. Understanding Women s Magazines. London: Routledge
Crewe, B. (2003) Representing men: cultural production and producers in the men s magazine market. Oxford: Berg
Nixon, S. (1996) Hard looks: masculinities, spectatorship and contemporary consumption. London: UCL Press.