ULTURE, TECHNOLOGY, VALUE AND INDIVIDUALISM

Integrate the following around a central theme :
-THE PROCESSES OF THE SOCIAL CONSTRUCTION OF REALITY (THE GHOSTS OF SCHUTZ, SIMMEL, MANNHEIM, AND G. H. MEAD)
-CULTURE, TECHNOLOGY, VALUE AND INDIVIDUALISM (THE GHOSTS OF TOCQUEVILLE, TONNIES, PARSONS, AND GIDDENS)
-THE PROCESSES OF CONSUMPTION (THE GHOSTS OF MARX, WEBER, FREUD AND THE FRANKFURT SCHOOL)