Un and Trade show marketing plan for Tyler, TX

We need to develop a marketing plan for gun and knife trade show. The show will be in Tyler, TX.
I do need whole murketing plan. I just need an industry and Competition analysis (Industry and SWOT Analysis)
Industry Analysis must include: Barriers to entry, Nature of competition, customer power, supplier power, barriers to exit , threat of substitutes.
Competition Analysis -what types of trade shows are in Tyler. Competition analysis should be done hear as well, both direct and indirect.