Unns and the Australian Pulp and Paper Manufactur ing Industry

Hi there,

This case study requires students to analysis a set of questions relating to a particular case study.
Students prepare for each case study by preparing a two page response to the questions.

To complete this case study please follow the book : Strategic Management /by Hubbard, Rice & Beamish
ISBN: 9781442528680.

Please answer this 5 questions as I listed :

Case One : Gunns and the Australian Pulp and Paper Manufacturing Industry
( Book page :p.416-430 )

1.What a?industrya are we analysing?

2. What are the key drivers of growth in the industry and what is the expected future industry
growth level?

3.What are the key drivers of profitability in the industry and what is the expected
future profitability level?

4.How do you expect this industry to evolve over the next 5 years? Why?

5.Should Gunns enter this industry? If so, how and on what basis?