Urrent trends in mass media ownership.The Marxist Theory view on ownership, and control of the mass media”

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ntroduction-evaluate this statement -Current trends in mass media ownership.The Marxist Theory view on ownership, and control of the mass media”

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Changes in media ownership.
4 concepts by Beverley Skeggs.

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Media and Ideology-view( those who own media are able to influence what goes there) see handout The mass media and ideology”

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Marxist view -the manipulative approach-outlain the view. See handout Control of the mass media ”

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Hegemonic approach-outline hegemony .( see handout the dominate ideology or hegemonic approach)

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