Ustomer Relationship Management in Banking Sector: HSBC Banking PLC

these are the defined objectives of the dissertation topic which needs to be done.


” Promoting long-term loyalty in the terms of relationship building.
” Increasing lifetime value of individual customer through cross-selling.
” Enabling instant action to keep hold of the most valuable customers.
” Identification of high-risk consumers and adjust services consequently.
” To enable the bank to fulfill consumer needs with the right offer at the right time.
” Increasing the rate of return on marketing initiatives.