Ustomer Relationships in a Company and its Strategies as a Competitor

This paper must be original, which it means that the similarity score of the originality of the paper must be not higher than 20 percent. Please this assignment must include in-text citations and CREDIBLE references in APA format ( I think 3 references will be enough, but not less than two references). Please try to do a lot paraphrasing in the whole paper and not have too large of direct quotes. For this assignment I do Not need an abstract. This assignment has five questions to answer; please only focus on those five questions and please be very specific and with sufficient detail. Please a very important point I need you to separate each answer with the number or letter of each question, so that way it will be easier to follow and understand. Iam uploading the assignment:

Scenario given:

Although market competition is important in todays markets, a company must also consider its customers. Building customer relationships to create a profitable relationship is necessary when designing its strategies. A company can become so competitor-centered that it loses focus on maintaining profitable customer relationships.

1. Pick a company you feel has lost focus on maintaining profitable customer relationships, and briefly explain why you think this occurred.

2. What do you feel is the best way to maintain balance between competitor and customer orientations?

2.a. Provide an example of a company and its strategy to use in your discussion.

3. Does this strategy change as the company changes?

3.b. Provide an example of how and why a companys strategy might change.

Please remember to include in-text citations and credible references in APA format to support your argument. Thank you so much for your help.