Utures and Innovation Media and Innovation

Futures and Innovation
Assignment Briefing Sheet 2009-10

Assignment Title Assignment 1  Media and Innovation
Type of Assignment Essay

Plagiarism When submitting work for assessment, students should be aware of the UAL guidance and regulations in concerning plagiarism. All submissions should be your own, original work.

Harvard Referencing The Harvard Referencing System must be used. Failure to provide a reference s section and failure to complete the student feedback sheet will result in your work being referred. The Wikipedia website must not be referenced in your work.

Learning Outcomes On successful completion of this assignment you will be able to:

1 Understand the implications of media innovation for regulation and society

2 Critically assess the interests of business and society alike

3 Display familiarity with new media forms

4 Utilise the University journal system

Skills On successful completion of this assignment you will have achieved the following skills:

A Communication and writing skills
B Problem solving
C Creative and Critical Thinking,
H Research Skills.
Refer to your Course Handbook under Key Skills for a full explanation of these.

Grading Criteria Please see separate Assignment Grading Criteria 2000-10 sheet for this Assignment.

The media environment is rapidly changing, and regulation and society inevitably play catch up as innovation forges ahead. New media and innovation create new questions for society and regulatory systems.

Your Task

Choose one area of technological innovation in media. With specific reference to one or more theoretical fields covered in this unit, discuss opportunities and the implications of these developments.

What I would like you to do:
The topic area of technological innovation in media I have chosen is Virtual Tour on Portugal.
See virtual tours journals in tourism
Look at tourist boards and see all the themes

First define what is an innovation? and also
What an innovation it is so important for development?
On the assignment must talk about implications/problems, opportunities and implications of those development on virtual tours.
Find theory to support my argument.
What virtual tour does for the industry?
Talks about the branding, aspects and issues.

Task Requirements It is important that your work is not descriptive but rather addresses and evaluates the impact of Futuresand Innovations”. You may wish to focus on areas having to do with ethics, culture, society, consumer society, politics or any combination of these. Your assignment should utilise a minimum of five journal papers and doggedly avoid simply detailing characteristics of a particular development.

Delivery 2500 words
Normal essay conventions (proper sentences, paragraphs, flow of argumentation, conclusion.
Proper use of Harvard referencing system
As above, a minimum of five journal papers are to be used