Word critical study of a PR campaign that has actually taken place.
2000 word critical study of a PR campaign that has actually taken place.
The campaign can be by a commercial organization, charity or NGO, but not an individual Celebrity.
You will need to explain what you believe or know the campaign was designed to achieve ( objectives), what strategy and tactics it used and how effective you think it was. You need to be analytical and critical. DonA?t relieve everything PR people tell you! Where you are unable to obtain hard data or information you are invited to make and express well reasoned assumptions and opinions.
The work has to be mada on one side of A4 and double spaced. DonA?t plagiarise anything, and provide a bibliography.
Try and answer a why question. This will hepl you to be analytical and not just descriptive. (How questions lead to descriptive answers).
Avoid superlatives and non academic language. We are looping for evidence, racional anA?lisis and reasoned argument.
If you assert something as fact you should be able to referente it.